With Performance Max, advertisers achieve an average 18% increase in conversions at the same cost per action. Due to advancements in the underlying AI technology for bidding, creative, and search query matching, as well as new formats like YouTube Shorts, this five percentage point increase has been achieved in just 14 months. Google is iintroducing […]
For marketers, mobile & web applications are an essential tool for growing their business. People spend a growing amount of time on apps. Globally users spend 88% of its mobile time in apps rather than browsing the web. And when a customer has your app, they are more likely to be loyal and have higher […]
By following the tips outlined in this guide, you should be able to optimize your WordPress development and Core Web Vitals. It is important to measure and monitor website performance. We will run through essential performance optimization tips in order to improve the core web vitals score and site’s performance. How to Improve Google Core […]
For businesses to drive more conversions on their websites, they need the right insights. The easiest way to do this is to add third-party JavaScript or cookies to the site for data collection. When expectations and regulations around user privacy rise, meeting both performance and privacy requirements can be challenging. By using server-side tagging, you […]
We are witnessing a seismic shift in the advertising landscape in response to privacy concerns and ongoing ad regulations, with even more profound changes to come. Developing privacy centric strategies while sustaining results becomes increasingly important to brands in this environment, as they turn to their service partners for support. As the privacy issue has […]
You’ll probably have heard about Google’s third party cookie phase out plan. After all, it’s been in the works for some time. Google announced that it would block third party cookies back in February 2020, with an initial deadline of 2022. In June 2021, the internet giant announced that it would delay its move to […]
You may or may not be aware of the fact that on July 1, 2023, Google Analytics 4 (GA4) will replace the current version of Google Analytics (Universal Analytics or UA). To avoid any loss to historical data, you will need to ensure that your data is migrated carefully, accurately, and in time of the […]
Emerge Digital has started accepting crypto payments today. This decision has come as an indication of Emerge Digital’s commitment to driving the next stage of Web3 commerce payment innovations by allowing our customers to make payments for our services using cryptocurrencies. It is now a reality that businesses can choose to pay for Digital Marketing […]