Google Ads
Google Ads

Performance Max campaigns get four new features in Google Ads that should get you excited

With Performance Max, advertisers achieve an average 18% increase in conversions at the same cost per action.  Due to advancements in the underlying AI technology for bidding, creative, and search query matching, as well as new formats like YouTube Shorts, this five percentage point increase has been achieved in just 14 months. Google is iintroducing […]

Optimization Wordpress
Optimization Wordpress

How to Optimize Core Web Vitals for WordPress (Ultimate Guide)

By following the tips outlined in this guide, you should be able to optimize your WordPress development and Core Web Vitals. It is important to measure and monitor website performance. We will run through essential performance optimization tips in order to improve the core web vitals score and site’s performance. How to Improve Google Core […]

Analytics
Analytics

Agency-client relationships are more crucial than ever to drive privacy centric strategies.

We are witnessing a seismic shift in the advertising landscape in response to privacy concerns and ongoing ad regulations, with even more profound changes to come. Developing privacy centric strategies while sustaining results becomes increasingly important to brands in this environment, as they turn to their service partners for support. As the privacy issue has […]