Google Ads
Google Ads

Performance Max campaigns get four new features in Google Ads that should get you excited

With Performance Max, advertisers achieve an average 18% increase in conversions at the same cost per action.  Due to advancements in the underlying AI technology for bidding, creative, and search query matching, as well as new formats like YouTube Shorts, this five percentage point increase has been achieved in just 14 months. Google is iintroducing […]

Optimization Wordpress
Optimization Wordpress

How to Optimize Core Web Vitals for WordPress (Ultimate Guide)

By following the tips outlined in this guide, you should be able to optimize your WordPress development and Core Web Vitals. It is important to measure and monitor website performance. We will run through essential performance optimization tips in order to improve the core web vitals score and site’s performance. How to Improve Google Core […]

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