According to some data, 56% of all websites use Google Analytics to track their website traffic and data. It is certain that your UA analytics property now is sunset and with the transition to Google Analytics 4, it can be confusing to understand the purpose of features such as BigQuery export integration. Thankfully, it can […]
We live in a data-driven world. As much as 90% of corporate strategies involve investing in data to reach new audiences and personalize the experiences they offer to these audiences. Having said that, what if the data they are relying on aren’t accurate? Most analytics setups are flawed. And broken configurations and skewed results often […]
The year is 2035 (only 12 years away). Chicago – A city where tall skyscrapers loom over the skyline, like the Sears Tower. Artificial Intelligence runs the world, and robots are the main workhorses. Mechanization and automation rule. However, the robots must follow 3 cardinal rules at all times: Thankfully, this is not happening right […]
For businesses to drive more conversions on their websites, they need the right insights. The easiest way to do this is to add third-party JavaScript or cookies to the site for data collection. When expectations and regulations around user privacy rise, meeting both performance and privacy requirements can be challenging. By using server-side tagging, you […]
We are witnessing a seismic shift in the advertising landscape in response to privacy concerns and ongoing ad regulations, with even more profound changes to come. Developing privacy centric strategies while sustaining results becomes increasingly important to brands in this environment, as they turn to their service partners for support. As the privacy issue has […]
You’ll probably have heard about Google’s third party cookie phase out plan. After all, it’s been in the works for some time. Google announced that it would block third party cookies back in February 2020, with an initial deadline of 2022. In June 2021, the internet giant announced that it would delay its move to […]
You may or may not be aware of the fact that on July 1, 2023, Google Analytics 4 (GA4) will replace the current version of Google Analytics (Universal Analytics or UA). To avoid any loss to historical data, you will need to ensure that your data is migrated carefully, accurately, and in time of the […]