Marketers are constantly seeking new and innovative ways to reach their target audience. One approach that has gained significant traction in recent years is Account Based Marketing (ABM). ABM flips the traditional marketing funnel on its head by focusing on identifying and targeting high-value accounts rather than casting a wide net and hoping for the […]
Account Based Marketing (ABM) has become a popular strategy for B2B marketers, with its personalized approach and focus on targeted accounts. In order to fully comprehend the power of ABM, it is essential to understand its various types, the role of technology in its implementation, how success is measured, and the best practices for implementation. […]
Email marketing is a crucial aspect of any business’s growth strategy. It allows companies to reach out to potential clients, build relationships, and generate leads. However, when it comes to cold emailing, finding the right balance between quantity and quality can be a challenge. In this article, we will explore the factors influencing the number […]
Cold email is a key component of modern business communication. It allows individuals and organizations to reach out to potential clients, partners, or collaborators without any prior relationship or connection. However, one question that often arises when it comes to crafting a cold email is: How long should it be? In this article, we will […]
In today’s competitive business landscape, demand generation has become an essential strategy for marketers looking to attract and engage prospects. By focusing on creating demand for their products or services, marketers can generate leads and ultimately drive revenue. In this article, we will explore the concept of demand generation, discuss key components and strategies, delve […]
Table of Contents The year is 2035 (only 12 years away). Chicago – A city where tall skyscrapers loom over the skyline, like the Sears Tower. Artificial Intelligence runs the world, and robots are the main workhorses. Mechanization and automation rule. However, the robots must follow 3 cardinal rules at all times: Thankfully, this is […]
Table of Contents For marketers, mobile & web applications are an essential tool for growing their business. People spend a growing amount of time on apps. Globally users spend 88% of its mobile time in apps rather than browsing the web. And when a customer has your app, they are more likely to be loyal […]