Developing digital audience strategies for Policy Bazaar drives incremental leads

With Emerge Digital’s programmatic ingenuity and a partnership with data vendor Eyeota Enrich, Policy Bazaar achieved an exceptional cost-per-lead. On Policy Bazaar’s comparison site, the lead-to-deal ratio increased incrementally. Using retargeting, lookalikes and in-market audiences, Emerge Digital developed a digital campaign to generate leads for Policy Bazaar. What Emerge Digital did to

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Double Revenue for eCommerce Vision & Eyecare Brand

01. The Challenge & Solution For Visionary Optometrist we set specific Goals that we had to maintain a profitability of 500% in order to cover the costs assosciated to product fulfillment from increasing supplier costs and shipping and logistic expenses it was vital to our client that we maintained these strict parameters.

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