Table of Contents With Performance Max, advertisers achieve an average 18% increase in conversions at the same cost per action. Due to advancements in the underlying AI technology for bidding, creative, and search query matching, as well as new formats like YouTube Shorts, this five percentage point increase has been achieved in just 14 months. […]
Table of Contents We are witnessing a seismic shift in the advertising landscape in response to privacy concerns and ongoing ad regulations, with even more profound changes to come. Developing privacy centric strategies while sustaining results becomes increasingly important to brands in this environment, as they turn to their service partners for support. As the […]
Table of Contents You’ll probably have heard about Google’s third party cookie phase out plan. After all, it’s been in the works for some time. Google announced that it would block third party cookies back in February 2020, with an initial deadline of 2022. In June 2021, the internet giant announced that it would delay […]
Table of Contents You may or may not be aware of the fact that on July 1, 2023, Google Analytics 4 (GA4) will replace the current version of Google Analytics (Universal Analytics or UA). To avoid any loss to historical data, you will need to ensure that your data is migrated carefully, accurately, and in […]
Emerge Digital has started accepting crypto payments today. This decision has come as an indication of Emerge Digital’s commitment to driving the next stage of Web3 commerce payment innovations by allowing our customers to make payments for our services using cryptocurrencies. It is now a reality that businesses can choose to pay for Digital Marketing […]
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